BROND (one steak) restaurant identity (2025)
✺ When I received the brief to create the visual identity for BROND, I was in the middle of a month-long journey through Japan. Observing the Japanese Wabi-sabi (侘寂) aesthetic and the playful spirit of the culture, a thought I once read kept echoing in my mind: 'A little playful mischief never hurt anyone.'
~
✺ The result? An imperfect, playful logo and a branding system where graphic elements
roam freely across all communication channels.
roam freely across all communication channels.
~
✺ About the restaurant itself: At BROND, the steak is king. Everything centers on the highest quality meat from Uruguay—free-range and grass-fed. In an era of virtual reality, processed food, and AI, rawness and simplicity become true values.
~
✺ Bon appétit!
